Thursday, 14 May 2026

Old-school soda went from being a top brand to nearly unfindable

Bubble Up debuted in 1919 as a lemon-lime soda and now commands a cult following thanks to its pure cane sugar recipe and throwback packaging appeal.


Old-school soda went from being a top brand to nearly unfindable

Known for its "kiss of lemon, kiss of lime" slogan, Bubble Up was distributed by the Coca-Cola bottler network before Sprite came along.

There were some hiccups for Bubble Up along the way, however. The company changed ownership several times, struggled with distribution and fell into bankruptcy.

The makers of Dad's Root Beer acquired the company in 2007 and produces Bubble Up in limited quantities today.

"I love Bubble Up," wrote one reviewer on BeveragesDirect.com. "Been drinking it since the early 1950s. My drink."

"Best lemon-lime drink to date," wrote another. "No aftertaste as in 7UP plus the cane sugar is the key."

"As wonderful tasting as I remember from my childhood," reads another review.

The premium soda - which can fetch up to $3.49 for a single 12-ounce bottle - is available at some grocery stores, including Albertsons, online through Amazon and at specialty soda shops.

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