Jane McFadzean on Leading Sustainability at Trip.com Group: A Vision for Carbon Neutrality and Eco-Friendly Travel Solutions

As Senior Director of Global Sustainability at Trip.com Group, Jane McFadzean is at the forefront of driving sustainable practices across the company's extensive service offerings, from flights and hotels to car rentals and trains. With a deep commitment to integrating sustainability into every aspect of the business, Jane has spearheaded initiatives that make eco-friendly travel options easily accessible to customers.

As Senior Director of Global Sustainability, how do you strategize to integrate comprehensive sustainability practices across Trip.com Group's diverse service offerings, from flights and hotels to car rentals and trains, ensuring a consistent global approach?

The new feature providing quantified CO2 emission data for various transport modes is a significant step. Could you elaborate on the development process and the anticipated impact this feature will have on empowering travelers to make more sustainable booking choices within the Trip.com ecosystem?

Trip.com Group has set an ambitious goal to achieve carbon neutrality by 2050, including comprehensive Scope 3 emissions. What are the key milestones and technological advancements Trip.com Group anticipates relying on to reach this target, particularly concerning indirect emissions from your vast network of partners?

In an increasingly competitive online travel market, how does Trip.com Group's commitment to sustainability, particularly through initiatives like generating cleaner energy at your headquarters and promoting more sustainable bookings, serve as a unique differentiator and value proposition for your global customer base?