More Americans leave big cities for rural states as migration patterns shift in 2026

More Americans are choosing rural states over big cities as they relocate in 2026.

Nearly 15 million Americans moved across the country in 2025, with many opting for quieter and more affordable places to live, the company said.

Cost is a major driver behind the shift. 

The state recorded the largest net migration increase, with nearly 11,000 more people moving in than leaving. 

Home prices in the state average around $310,000, below the national average.

Residents also do not pay income tax, the South Dakota Department of Revenue said - further boosting the state's affordability appeal.

However, not every rural state is gaining residents. 

Higher-cost states continue to see residents move out.

Colorado, for example, posted one of the largest net losses in the analysis, alongside states such as Massachusetts and Illinois - where average home prices sit well above the national average.

Founded in 2020, Stora is headquartered in Northern Ireland.