- by foxnews
- 16 Jul 2026
Las Vegas was once a playground for everyday travelers.
For budget-minded travelers, the new Vegas can feel like a city of upcharges.
A $26 minibar bottle of water at Aria, for example, sparked social media outrage in 2025. It became shorthand for the frustration that visitors are being "nickel and dimed," according to the Las Vegas Review-Journal and the blog "View from the Wing."
In 2025, Las Vegas visitation fell to 38.5 million, down 7.5% from 2024, according to the Las Vegas Convention and Visitors Authority (LVCVA). In 2024, visitors generated a record $55.1 billion in direct spending.
"Las Vegas has been an evolving tourism epicenter since its hotel and casino inception in the early 1900s," luxury travel expert Whytney Rawls told Fox News Digital.
There is a new demographic. In 2024, 64% of visitors earned $100,000 or more, according to the LVCVA.
By 2025, the market was even higher: Data showed 44% of visitors earned $150,000 or more, News 3 Las Vegas reported.
The sticker shock is especially visible at the table.
Joël Robuchon inside MGM Grand lists a degustation menu starting at $525, as detailed in Stubborn Seed's Las Vegas Price Breakdown.
Restaurant Guy Savoy at Caesars Palace features a 9-to-10-course Krug Chef's Table experience for $1,000 per person, according to Open Table.
At Papi Steak at Fontainebleau Las Vegas, the $1,000 Beef Case features a 55-ounce Australian wagyu tomahawk, Business Insider reported.
The newer resorts reflect this change. Fontainebleau Las Vegas opened in December 2023 with 3,644 rooms, 36 bars and restaurants, Eater Vegas reported.
So why focus on volume when another type of clientele will spend more? Rawls asked.
"Luxury travel is booming, and Vegas is right at the forefront, currently experiencing what many describe as a multi-billion-dollar luxury renaissance," Rawls said.
Rawls noted a marked difference between muted designs compared with neon colors once associated with the Strip.
"With this shift, they are refining their target audience as rates continue to climb," she said of Vegas venues.
Sphere posted $420.5 million in 2024 concert gross, according to the Las Vegas Review-Journal.
Three-day tickets for the Formula 1 Las Vegas Grand Prix start at $492 for standing-room access in the Flamingo Zone, featuring first-come viewing and fan activations.
Upgraded Club Paris hospitality packages begin at $2,542, adding a rooftop lounge, track-side terrace viewing, and all-inclusive dining.
Everyone can get in - but the best rooms and tables are less attainable, the same source noted.
Andrea Margolis of Fox News Digital contributed reporting.
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